Latoya S. McCreary is a Certified Meeting Professional (CMP) and award-winning event and marketing strategist with 18 years of expertise in managing large-scale, multi-million dollar corporate meetings and events. Her extensive experience spans both corporate and agency environments, where she has led over 500 successful events, consistently driving profit, enhancing brand visibility, and implementing innovative strategies that result in cost reductions without compromising quality.

As CEO of L' Shanell + Co., Latoya has mastered the art of creating world-class, immersive experiences that not only meet but exceed client expectations. Her strategic planning, exceptional organizational skills, and detail-oriented approach have made her a trusted partner for corporate professionals and small business owners alike. Latoya's expertise extends beyond event execution to strategic marketing, where she has successfully crafted and executed campaigns that resonate across diverse industries. She is skilled at increasing program quality, streamlining processes, mitigating risks, and reducing costs—delivering measurable results that amplify brand impact.

In addition to her client work, Latoya connects and educates her industry colleagues and small business owners through platforms she has built - L' Shanell Boss Round Table and Event Pros Unplugged. Latoya's journey is deeply rooted in her commitment to fostering a thriving community of entrepreneurs. Through her work, she has helped hundreds of business owners forge client relationships, pivot their businesses profitably, and form life-changing partnerships. She is passionate about building networks that offer genuine support, empowerment, and avenues for success, fully understanding the unique challenges and opportunities that come with business ownership. .

Latoya has been featured as Connect/BizBash's 40 Most Influential & Innovative Corporate Meeting and Event Planners.