WE KNOW OUR STUFF.
WE'RE FUN PEOPLE.
WE DELIVER RESULTS.
L’ Shanell + Co. is a premier full-service event and marketing agency specializing in high-end global meeting and event management, marketing signature brand experiences and gifting. With expertise in venue sourcing, contract negotiations, event design, marketing strategy and flawless on-site support, we ensure seamless alignment with your brand, vision, and objectives. Our dynamic team of award-winning and certified professionals brings two decades of diverse expertise to every project, handling every detail from concept to completion. Relax and enjoy your event while we deliver world-class immersive experiences that align seamlessly with your goals, brand and vision.
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0
EVENTS
PRODUCED SINCE 2008
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YEARS
OF EXPERIENCE IN EVENTS + MARKETING
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VENDORS
ALL OVER THE U.S.
The L’ Shanell Difference
Elevated. Professional. Bold. Creative.
Our core values define our character, drive our motivation, and guide our interactions with people, decision-making processes, and business conduct. We prioritize meaningful client connections, investing time to truly understand your brand and vision. We’re more than just service providers; we’re your dedicated business partners.
COMMUNICATION
We practice clear, open, and honest communication, listening thoroughly to understand your needs, goals, and expectations.
PASSION
We have a passion for expertly orchestrated events and your goals are our goals. Together, we’ll make sure to achieve them with the same passion as you.
Professionalism
We maintain a respectful and courteous demeanor towards everyone we work with, ensuring every aspect of your event is handled with the utmost care and expertise. We ensure reliability in our work, adherence to industry standards, and a commitment to continuous improvement.
Excellence
We strive to go above and beyond the average level of service. It’s why we continue to exceed expectations, deliver flawless execution, and create an experience you and your guests will always remember.
Integrity
We do what we say we will do, deliver on our promises, are ethical in our actions and honor our commitments, valuing your trust and taking our responsibility seriously. We believe in being genuine and transparent in all our dealings. By staying true to ourselves and our values, we forge stronger, trust-based relationships with our clients and partners.
Creativity
We challenge the norm by thinking outside of the box, making bold decisions, and using creativity to solve challenges and achieve success.
Meet TEAM L' SHANELL
LATOYA
Shanell Mccreary, Cmp, pcaCEO + EVENT DIRECTOR
THE EVENT MAVEN
Latoya S. McCreary is a Certified Meeting Professional (CMP) and award-winning event and marketing strategist with 18 years of expertise in managing large-scale, multi-million dollar corporate meetings and events. Her extensive experience spans both corporate and agency environments, where she has led over 500 successful events, consistently driving profit, enhancing brand visibility, and implementing innovative strategies that result in cost reductions without compromising quality.
As CEO of L' Shanell + Co., Latoya has mastered the art of creating world-class, immersive experiences that not only meet but exceed client expectations. Her strategic planning, exceptional organizational skills, and detail-oriented approach have made her a trusted partner for corporate professionals and small business owners alike. Latoya's expertise extends beyond event execution to strategic marketing, where she has successfully crafted and executed campaigns that resonate across diverse industries. She is skilled at increasing program quality, streamlining processes, mitigating risks, and reducing costs—delivering measurable results that amplify brand impact.
In addition to her client work, Latoya connects and educates her industry colleagues and small business owners through platforms she has built - L' Shanell Boss Round Table and Event Pros Unplugged. Latoya's journey is deeply rooted in her commitment to fostering a thriving community of entrepreneurs. Through her work, she has helped hundreds of business owners forge client relationships, pivot their businesses profitably, and form life-changing partnerships. She is passionate about building networks that offer genuine support, empowerment, and avenues for success, fully understanding the unique challenges and opportunities that come with business ownership.
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Latoya has been featured as Connect/BizBash's 40 Most Influential & Innovative Corporate Meeting and Event Planners.
BRANDON
McCREARY, CMA, CBCP COO + MANAGING PARTNER
Samantha
Bellegarde, MSIMC EVENT MANAGER
Wendy
NakitariEXECUTIVE ASSISTANT
SANA
kobaniGRAPHIC DESIGNER
OUR 5-STAR APPROACH
Our approach to event planning is very fresh, creative, fun, professional and most importantly, highly representative of each client. This approach creates a unique, worry-free and memorable event experience that aligns with each client’s vision, budget, personality, and style.
Our approach to event strategy focuses on the following five pillars:
FOUNDATION
The foundation of a strategic event is established by the objectives, budget and message.
We get to know you and your business intimately.
We become your partner.
COMMUNICATION
Unique brand traits and message are effectively communicated to the appropriate audience.
We ensure flawless execution and communication with all event partners.
We guide you during difficult decisions along the way.
PRESENTATION
Brand presentation is visually appealing and polished with immaculate attention to detail.
We make sure your message and branding are consistent across all platforms.
We bring your brand’s voice to life.
EXPERIENCE
A dynamic multi-sensory experience is crafted to appeal to, attract and
excite guests’ five senses.
We take care of every detail, so you don’t have to.
We keep your event on schedule while you actually enjoy yourself.
RESULTS
We start with your vision and end with a transformative experience.
We achieve your brand’s goals and exceed expectations.
The results are just as you expected:
Increased quality of your programs
An immersive guest experience
Time and cost savings
Risk mitigation
Enhanced Brand Awareness
Quality Warm Leads
Increased Profits
FEATURED clientS
our signature events
We conceptualize, plan and execute the following creative branded events along with teams that we lead. Each of these events typically involve venue and vendor sponsorships and collaborations, contract negotiation, marketing (online, email, social media), content development, registration website build, event design and styling, onsite presentations, speaker management, budget management and survey creation and analysis.
EVENT PROS UNPLUGGED
Event Pros Unplugged (EPU) is an event series specially created for planners and suppliers in the event, meeting, wedding, convention and hospitality industries. EPU offers opportunities to connect, learn and collaborate with peers. We host speed networking events, networking dinners, workshops and panel discussions in a fun, relaxed and professional environment. EPU provides unique opportunities to develop strong business partnerships, build new business, connect with key industry influencers and discover resources that will improve your brand or career.
EPU's objectives are to:
+ Connect meeting and event professionals in order to create meaningful and authentic relationships and future collaborations
+ Maximize attendees' time by meeting more contacts in a few hours than they would in 6 months through our signature speed networking
+ Inform guests of industry trends, developments, best practices, tools and resources
+ Educate aspiring event professionals on how to get into the industry, maintain professionalism and how to partner with fellow event professionals
LADY BOSS ROUND TABLE
Founded in 2018, Lady Boss Round Table (LBRT) is a professional network for women entrepreneurs who don’t want to feel alone in their business. We educate, connect and empower passionate entrepreneurs so they can utilize their full potential to grow businesses that change lives and communities. Our signature events are designed to foster impactful conversations, develop powerful connections, spark new business ideas and create transformative collaborations. These inclusive and intimate settings enable an atmosphere of authenticity, encouragement, professional and personal growth. Being surrounded by a community of like-minded women entrepreneurs who truly understand the ups and downs of entrepreneurship is the key to reaching a new level of success. We want you to win, sis!
I AM CHICAGO FASHION
I Am Chicago Fashion is a resource that connects, promotes and educates Chicago’s fashion creatives through an online community and live events such as networking events, workshops, fashion shows, photo shoots, seminars, expos, pop up shops and more. We strive to be the central source for job and casting call postings, brand promotion, idea exchange and collaboration in the Chicago fashion industry.
INDUSTRY INVOLVEMENT
